I met a guy in Manila who described himself as a web marketer and of course I had to find out more. I think his idea is an interesting one and something I hadn’t thought of or heard of anyone else doing.
His plan is to register lots of local domain names for various services. So for example, torontodentist.com, hamiltondentist.com, niagarafallsdentist.com etc. The options are limitless really because you could focus on any sort of small business and any location.
He was in The Philippines because he had just employed four locals to work making cold calls back to cities in the US. His plan was to get to the top of Google for whatever keywords the domain was focused on and then to call around to related businesses to see if they would be interested in renting the top spot from him for $200 a month.
He doesn’t actually know anything about SEO beyond that it exists and plans to pay people to optimise all of this sites to get them to the top. Because he’s focused locally, he doesn’t seem to think he’ll have any problems ranking in the top spot for all of his domains. He’s aiming to sell 500 this year and at $200 each a month he’ll be rolling in it if he can pull it off.
What do you think of this idea? I think it’s quite creative and I can see why a business would want to rent it because if they don’t, their competition might. I think he might have a harder time than he thinks getting the domains to the top, especially without any good content on the site, but he seems confident.
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