I am starting to really love monthly advertising deals. Sure, it’s temping to make a grab for the cash on 6-monthly or yearly deals, but I am starting to see the benefits of having a few monthly deals going at the same time behind the scenes.
I’ve had a couple of advertisers paying me a measly $10 each a month since August 2007 on a Paypal subscription payment. I haven’t had any contact with the advertisers since they set them up over two years ago and, unless I decide to increase the price or they decide to cancel, I have no reason to. The $20 has been coming in each month like clockwork and I don’t even remember which sites their ads are on.
Setting up automated payments with Paypal makes life easy because, once it’s arranged, you can forget all about it and just keep collecting the money each month without you having to do a thing. There’s no need to chase payments and the income truly is automated which is exactly why I love it so much. Plus I usually give discounts for 6-monthly or yearly purchases so people paying monthly end up paying more over the course of the year, it’s just that I have to wait for it.
So for ages I only had $20 worth of these things coming in a month and suddenly things have gone crazy and now I have over $370 worth of monthly subscription payments coming in across seven separate deals plus another $140 every two months in an eight deal. This is great news because one of the things that has always made me nervous about advertising revenue has been that it’s pretty unpredictable. You never really know if or when you will be contacted by someone interested in buying advertising I was always uneasy about relying on this income source. Being able to sort of count on the monthly payments (of course they can still be canceled at any time) takes a bit of the unpredictability away and it’s nice to have a minimum amount of advertising earnings to build on each month.
I would be very happy if each of my main revenue streams (Adsense, affiliates and advertising) are reliably earning me $500 each per month. At the moment I’m at about $350 for each of those so I have a bit of work ahead of me. A steady $1500 per month with those unpredictable advertising deals on top would make me a very happy camper. It would ne nice to see the earnings diversified evenly across the three revenue streams and, more importantly, bumping up my minimum earnings level to $1500 would take the edge of my fast-depleting savings account.
With these monthly payments coming in I’m starting to feel a lot more confident that I will get to the $2000 a month mark sooner rather than later. It’s been a long time coming, so I hope so!
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