An Idea for Partnering with People to Write City Guides

I have about 50 domains coming up for renewal this month for various cities that I had planned to add to my ‘Stuck in …’ network of sites. I have since decided to scale back my ambitious plan to about 20 cities. I used Google’s keyword tool to find out which cities had the most searches for my target keyword terms and I was able to weed out some poor choices. I decided to focus my efforts on a handful of cities that I think will work best.

These are the ones I’m left with:

  • Dubai
  • Singapore
  • Los Angeles
  • Hong Kong
  • Toronto
  • Vancouver
  • Melbourne
  • Perth
  • Amsterdam
  • Montreal
  • Brisbane
  • Shanghai
  • Buenos Aires
  • Seoul
  • Cape Town
  • Rio de Janiero

That’s not including my already existing or work-in-progress sites for:

  • London
  • Beijing
  • Sydney
  • New York

I’m not sure if having four cities in Australia and three in Canada is a good idea or not but they’re registered for another year, just in case. I’m also not sure Cape Town and Rio have enough searches to warrent a site, it’s just that I plan on living in both at one point or another so I might as well write a site whenever I get to them.

A friend of mine is interested in putting a Los Angeles site together and here’s what I have in mind. She writes everything, I add everything to the site and do all the behind-the-scenes stuff including pay for hosting (which is essentially free as I have an unlimited account) and the yearly domain name registration (only $10). My friend gets 100% of the Adsense revenue and we split 50/50 on any advertising and affiliate revenue the site generates. We will both work at building links and getting the word out on the site, but I imagine she would be more motivated to do this than me since it’s her only site and the more she does this, the better chance she has of earning money sooner.

She came to mind as a good person to work with because she’s a really good writer, lives in LA and she has also expressed an interest in what I do quite a few times and seems to have made a few steps in the right direction. I think working with her on this will benefit both of us hopefully through some good earnings down the road, it will grow my ‘Stuck in’ network by one city, and she will learn a lot about this industry by doing, rather than reading about doing.

I’m really curious to hear what people think about this idea. Is it something that might be of interest to someone looking to start out in the internet marketing game? Do you think I should be giving away 100% of Adsense or is that too much? Can you think of any problems I might come up against with this strategy? Are partnerships more of a headache than they’re worth? I’m really up in the air about this and would love some advice and thoughts.

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